Sophie Soop is an independent e-commerce consultant based in Stockholm. She works on brand and business, with companies that think long term.
Services
Commercial & E-commerce Strategy
Decisions on markets, channels, assortment and pricing, online and in store, and how they add up in the P&L.
Brand Strategy
Decisions on positioning, audience and what the brand should stand for, and how they carry through to product, price and channels.
Marketing Strategy
Decisions on budget, concepts, channels and the balance between brand and performance, and what they are expected to return.
Second Opinions
An independent review of a strategy, a platform, an organisation or an agency. For owners, boards and CEOs.
Fractional Head of E-commerce
Part-time responsibility for e-commerce: team, roadmap, budget and results. Or building the function from the ground up.
Advisory
A standing conversation with a CEO or a leadership team, usually monthly.
Replatforming
Platform selection, architecture, integrations and project governance, with cost, time and risk under control. Delivered with a small team of senior tech and design specialists.
E-commerce Projects
Stepping in to lead projects when extra capacity is needed, from brief to roll-out. Vendor selection, loyalty, CRM, omnichannel.
Most engagements combine several of these.
References on request.